Polls show Angelenos are increasingly anxious about public safety, despite a dramatic decrease in violence across the electorate’s collective lifetime. Ramirez has laid out roughly $30,000, and Chemerinsky close to $40,000. Siddall has spent about $50,000 on polling, campaign records show. It’s the second reason the ads look so similar - they’re tailored to match data about what resonates with voters. “Our polling is our North Star,” Robinson said. Now a large field is running to deny him a second term. George Gascón sailed into office in 2020 during a nationwide push for criminal justice reform. County district attorney race: 11 candidates aim to unseat Gascón Now, campaign finance records reviewed by The Times show, the candidates are racing to spend it.Ĭalifornia Your guide to the L.A. In some ways, the ads for the district attorney’s race reflect the state of American political theater in the movie capital of the world, where rivers of campaign cash flow in and out of Hollywood every election cycle.Ĭontenders have already raised roughly $6.6 million, compared with the $4.3 million raised ahead of the 2020 primary. “This is not a campaign ad it’s a short doc about the realities of Los Angeles and what the judge is doing to combat it.” “We looked at: What’s Nike doing? What’s Asics doing?” said Yedalian, who dreamed up Mitchell’s spot. The judge’s video, which was modeled on work for athletic brands, is now a finalist for the political advertising industry’s prestigious Reed Award. area, we’re held to a higher standard,” said Emrys Roberts, director of photography for Mitchell’s announcement. ads are dramatically more alike one another than those for prosecutors in Manhattan, San Francisco, Portland, Ore., Houston or Chicago - all major metropolitan areas with contested races and similar public safety concerns, in an election year when crime is a political bellwether.įor one thing, the local spots are much slicker. So in a field of 12 politicians gunning for the same job, some aesthetic overlap is inevitable.īut the L.A.
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